What tips do you have for sharing what you learned at a trade show with your entire team?
Landscape Professionals
Richard Bare
Arbor-Nomics Turf
Norcross, Ga.
“Share the many pictures that you took at the show and any notes and handouts that the speakers give out. Explain why the new equipment that you saw demonstrated will increase your profits and productivity.”
Paul Fraynd
Sun Valley Landscaping
Omaha, Neb.
“Start before the show and gather business challenges or ideas your team would like to learn about. I like to have one or two questions I ask people at the trade shows I attend. When I come back with answers and opinions on the topics we discussed previously, it is much more welcome and pertinent to them.”
Bryan Stolz
Winterberry Landscape & Garden Center
Southington, Conn.
“Frame your presentation as a brainstorming session and invite feedback on what you learned. This will help team members be open rather than threatened. Listen to their thoughts, even if they are against your ‘new big idea.”
Industry Consultants
Marty Grunder
The Grow Group
Dayton, Ohio
“Meet before the event and discuss what you want to look for when you’re there. See which sessions would help your team improve, and make sure at least one member of your team is taking notes. Have those who attend present their takeaways to the team the week after. This is a great way to help everyone learn and, maybe more importantly, to develop leaders within your company.”
Jeffrey Scott
Jeffrey Scott Consulting
New Orleans, La.
“Ask what the expectations are for going before you go. And then once you get back, give a presentation on what it was you learned to your colleagues.”
